To humorously and literally illustrate the purpose of Postevand's carton water containers, inter.agcy created an AR filter for Instagram, in close collaboration with a visual artist. The filter shows an animated Postevand carton jumping up and down on a plastic water bottle. It uses AR to locate the surface area in your field of view and place the, sound accompanied, animation. Spreading a message like this, through social media, becomes a playful and inclusive way for observers to interact with a brand. AR Filter by: Yilmaz Sen, Sound by: Jesper Nørbæk

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Project
AR Filter, 2021
Client
POSTEVAND x YILMAZ SEN
Contributors
Facilitator
Facilitators
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To humorously and literally illustrate the purpose of Postevand's carton water containers, inter.agcy created an AR filter for Instagram, in close collaboration with a visual artist. The filter shows an animated Postevand carton jumping up and down on a plastic water bottle. It uses AR to locate the surface area in your field of view and place the, sound accompanied, animation. Spreading a message like this, through social media, becomes a playful and inclusive way for observers to interact with a brand. AR Filter by: Yilmaz Sen, Sound by: Jesper Nørbæk

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01. Direction
Art direction and creative direction
Brand development
Concept and design development
Visual communication
02. Production
Video and image production
Post production
Graphic design
Web design and development
Installation, show and event production
Supply chain and network
Copywriting
03. Strategy
Holistic brand build
Responsible growth and development
Product development
Targeting and budgets
Communication and public relations
04. Sales / Partnerships
International retail network
Sales lead operations
Targeted launch strategy
Sales material and terms
Marketing and positioning
Project management
Office
inter.agcy
Haraldsgade 16B
2200 Copenhagen N
Denmark

Mail / Instagram
Exhibition space
inter.pblc
Hamletsgade 6
2200 Copenhagen N
Denmark

www.inter-pblc.com
About
inter.agcy is inspired by how a traditional agency works. Yet, it is determined to mold the conventional notion of creative directing, production, and strategic development, with its own interpretations.
The agency itself is highly flexible and works as a closely connected global circuit system of individuals, tapped for each project. Visuals and words are produced in various forms for all channels. Physical, print, digital and combinations in between. All activities are placed in a strategic setting to enhance existing and new goaling.
inter.agcy is preconditioned to deliver 360 degree solutions. Stays interactive and adaptable. Supports responsible growth. Establishes strong partnerships. With this in mind, navigating different landscapes, defining new classics.
Supporting new talents and direction established brands and institutions
People
Kristian Kirk
Creative Director
kk@inter-agcy.com
Johanne Jacobsen
Managing Director
Strategy and Partnership
jj@inter-agcy.com
Frederik Galsgaard
Art Director and Designer
fg@inter-agcy.com
Frederikke Sparboom
Project Manager
Christine Hejlesen
Sourcing and Casting
Mathias Kristiansen
Communications
Lasse Gudmand-Høyer
Video Production